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Working with B2C customers

The solution for the B2C sector, based on the Unidata platform, allows you to collect and maintain up-to-date customer information, connect loyalty programs and also to search and attract potential customers.
Solution features
Information about 2C customers undergoes cleansing and enrichment for its further use in the internal and external information systems of the enterprise. This helps is to quickly track changes and to take into account the specifics of complex projects performed with third-party organizations.
The B2C client catalog
The B2C client catalog that is based on consolidated data from various systems allows you to obtain the most complete and correct information about your customers, which is a powerful base for making decisions at the top management levels of companies.
Effective data management
By combining the data from a large number of sources, followed by its qualitative clearing and reduction to a standard form, it allows for the organization of the centralized storage of information about processes in the B2С segment, and therefore, allows you to make well-considered management decisions.
Powerful automation
The system, based on the Unidata platform, automatically cleanses and enriches data when it comes from external sources, and reduces the information intended for use by other systems to a standard form, according to specified rules.
Working with B2C customers
Unidata Platform
The platform allows you to extend the functionality of the existing database and build complex systems.

Platform advantages

  • Data management based on a company’s internal regulations
  • Finding and merging duplicates
  • Enrichment and consolidation
  • Quality control and validation
  • Centralized data management
  • Data analysis and statistics
  • Seamless integration with third-party information systems
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